Dedicated paid-traffic pages for DTC Shopify brands built to convert cold traffic into customers
Your ads are working. But they're sending traffic to a product page that wasn't built for strangers. I build the page between your ad and your checkout that turns paid clicks into revenue.
If we don't reach $30,000 in tracked revenue with a minimum of $15,000 in ad spend within 90 days, you don't pay for the build
5 years in-house experience at a Shopify Plus brand during its growth to $6M+ yearly revenue
The problem
You're paying for clicks that land on a page built for browsing, not buying.
You already know what good paid traffic looks like. Your creatives are dialed in. The clicks are coming.
But every visitor, whether they're browsing your store or clicking through from an ad, lands on the same standard product page.
That page was built for people who are already in your store. It works for them. But the person who just saw your ad 3 seconds ago isn't browsing.
They don't know your brand yet, they don't trust you yet, and your PDP skips straight to "Add to Cart" without answering any of the questions they actually have.
You've probably felt this already.
The ads should be performing better than they are. CPAs creeping up, ROAS under pressure, so the natural move is to test new creatives, new hooks, and new audiences.
Some of that works.
But the one variable that stays constant across every test is the page your traffic lands on.
The more you scale ad spend without addressing that, the more you're amplifying the same bottleneck.
And the brands pulling ahead in your category are likely already running dedicated pages that pre-sell, build trust, and convert cold traffic at a higher rate than a standard PDP.
The standard Shopify PDP skips too much of the persuasion. That's the gap.
This isn't something you don't know. It's something you haven't had time to build.
The solution
A dedicated Shopify page built specifically for your paid traffic. Designed to convert cold visitors into buyers.
I build one high-converting landing page for your hero product. It sits between your ad and your checkout. A new, dedicated page that does the selling your PDP was likely not designed to do.
It's not a redesign of your existing store.
It's a standalone asset, tailored to the specific audience your ads are already targeting.
You keep running your store exactly as it is.
This turns ad spend you're already running into an additional revenue stream.
The three core pillars of the page and why they work:
-> A page that actually sells
It walks cold traffic through the problem, solution, proof, and offer in the right order. Every section has a job. Nothing is there by accident.
-> AOV optimization from day one
Tiered bundle offers, quantity discounts, and upsell logic built directly into the page. Instead of one product at one price, your visitors see clear reasons to buy more.
-> Your ad angle carried through to the page
If your ad talks about joint pain, the page should talk about joint pain, not "Premium Collagen Supplement." I build the page narrative around your strongest ad angles so there's zero disconnect when someone clicks through.
Our process
Strategy & Research (Week 1)
Page Build (Week 2 - 3)
Launch & Optimize (Week 3 - 4+)
What's included
Everything you need to turn your hero product into a paid-traffic conversion machine:
-> Offer positioning & angle refinement
We identify the strongest narrative for your product based on your ads, reviews, and competitive landscape.
-> Structured long-form Shopify landing page
Built for speed and conversion. No page builders. No bloated apps. Clean, fast, native Shopify code.
-> Bundle strategy & AOV expansion
Tiered offers (Buy 1 / Buy 2 / Buy 3) designed to increase your average order value.
-> Upsell logic integration
Post-click and post-purchase upsells built into the flow.Social proof placement strategy. Reviews, UGC, and testimonials positioned where they build trust fastest for cold traffic.
-> Objection-handling structure
FAQ, guarantee, and risk reversal sections that address buying hesitations before they become bounce reasons.
-> 2-3 CRO optimization rounds
Data-driven iterations in months 2-3 based on real traffic performance.
What you need is not listed? Feel free to contact me and we’ll see if it’s possible:
Twitter: twitter.com/fabidoubleu or E-Mail: fabian@convertx.org
Who is behind convertx?
I'm Fabian. I spent almost 5 years working in-house at Feelgrounds, a Shopify Plus barefoot shoe brand and was part of the team that grew it to over $6M yearly revenue at their peak.
I started with frontend development and design. Custom Liquid sections, landing pages, checkout optimizations.
Over time, I built and ran their structured A/B testing program. In the last calendar year alone, we ran 16 experiments with 5 winners, contributing to a measurable ~27% revenue uplift.
Working in-house taught me what most agencies never learn: how operators actually spend their days. You're running ads, managing inventory, dealing with suppliers, coordinating with your team. And somewhere between all of that, the landing page doesn't get the attention it deserves.
Not because you don't know it matters, but because the day only has so many hours.
That's the gap I fill. One thing, done right:
Dedicated paid-traffic funnel pages for your hero product.
Case studies
The conversion principles that work for a barefoot shoe brand, work for any hero product with a problem-solution narrative.
Feelgrounds - A/B Testing & CRO
Feelgrounds - Theme customization
Pricing and deliverables
Paid-Traffic Funnel Page
(native Liquid, no page builders)
A/B Testing
Need help with something else?
Not sure or have any questions? Check the FAQ below or feel free to contact me:
Twitter: twitter.com/fabidoubleu or E-Mail: fabian@convertx.org
Do you still have questions?
If we don't reach $30,000 in tracked revenue within 90 days, with the minimum traffic requirement and other stipulations met, you don't pay for the build. Full stop.
The guarantee requires at least $15,000 in ad spend directed to the funnel page over 90 days.
That's roughly $5,000/month, which should be a normal test budget for most brands at this scale.
You're not adding new spend. You're reallocating budget you're already spending.
You can, and you should. But a PDP is likely built for people browsing your store.
Paid traffic from ads needs a completely different experience: problem framing, social proof above the fold, bundle offers, objection handling.
A dedicated page does this without touching your existing store.
Most Shopify developers build features. I build conversion systems.
The page isn't just "designed nicely."
Every section follows a proven sequence specifically for cold traffic from paid ads. It's the difference between a product page and a sales page.
That's totally fine. I understand many stores run on page builders and they can work well to quickly create pages and manage them.
I build in native Shopify Liquid because it gives us faster load times, cleaner code, and no dependency on third-party apps.
All the page sections will still be easily customizable from your Shopify Backend and Theme Customizer.
Typically 2-3 weeks from kickoff to launch.
Week 1 is strategy and research.
Weeks 2-3 are build and review.
You'll be live within the month.
I'll work with all media you already have in Shopify and other media you're able to provide in as a cloud link in our onboarding.
For example your product photos, ad creatives, customer reviews, and existing copy.
This will be more than enough in most cases, but if there are additional needs to create the page, I'll let you know rightaway.